A new opportunity is here.

"Windows 8 is the next generation of the most popular operating system in the world. There is a guaranteed huge audience there."PC World
"We may see a gold rush of sorts as the Windows Store grows up over night." The Next Web
"With 1 billion users of its operating system, Microsoft’s novel approach to interface design could cause tectonic shifts in the way software of all sorts is conceived." Fast Company
"With 40 million licenses accounted for, Microsoft has a strong case with developers to get crack-a-lacking on Windows 8 apps." The Huffington Post
"To an installed base of 500 million-plus Windows users, the Windows Store presents a whole new world of software discovery and consumption." Wired
"Windows App Store is already smoking Apple's Mac App Store." Business Insider
"The Windows Store will be present on hundreds of millions of machines eventually, making it a new marketplace that will eventually be one of the world’s largest." The Next Web
"Windows 8 gives PC users a whole new world of full-screen, touch-friendly, Web-connected apps to explore." PC Magazine
"Every Windows 8 app is a chromeless, full-screen app by default, which is great for…making the most of your screen's real estate." CNN
"The Windows Store is likely to be the last opportunity of its kind for quite some time." Tech Crunch

Create immersive app experiences.

Every on-screen pixel is dedicated to your app with a clean and open layout

Apps feel fast, fluid and quick to respond in an entirely new touch-first user experience

Live tiles, notifications, charms and contracts provide a new level of OS integration

App experiences scale automatically across devices and screens from tablets to all-in-ones

Reach more people on more devices.

100 million Windows 8 Licenses sold in the first six months and more than 250 million app downloads

Unprecedented reach across devices from tablets, PCs to all-in-ones, all with the same app

Sell your apps to the world in the Windows Store - available in more than 200 markets

People spend more time using your app when they use Windows 8 at work and at home

Make more money. On your terms.

Up to 80% revenue sharing when you reach $25,000 USD or more in revenue

Flexible monetization for your business model including zero revenue sharing with Microsoft when using 3rd-party commerce engines

Greater transparency and insight into the store economics and app review process

Support for global currencies to make app purchasing easier